Thinking Mu

Sustainable Thinking | Thinking MU is a sustainable clothing project. We exist to promote a slower, more conscious consumption system with a positive impact on society and the environment. Thinking MU was born in 2008 under the name intrépida mu. The name pays tribute to mu, our little Jack Russell. It all began with a group of friends who stumbled into the fashion world almost by accident, with a very informal approach. Before we knew it, we became one of the first sustainable brands in Europe. Truthfully, back then, we never intended to label ourselves as "sustainable"—we just wanted to make well-crafted clothing. We chose organic cotton and used garments to express what we loved most: friends, food, naps, good music, and our "good habits," as we like to call them. Gradually, we grew and became aware of what sustainability truly meant and demanded. Without losing our sense of humor, we explored new organic and recycled fibers. We began overseeing every stage of the process, embarking on a path toward transparency, traceability, fair trade, and circular economy. organic cotton scarves underwear boxer briefs shirts t-shirts caps beanies men sweaters women pants polos knitwear innerwear sustainability sweatshirts